ScreenPro comment: Quote: Every time you invest $1 in YouTube, you’re building their power base and leverage over you. How can you invest that $0.66 of that dollar in an asset you control? At least then you might have a fighting chance over Goliath.

ScreenPro comment: Quote: Netflix’s other stated goal — as Ted Sarandos, chief content officer, expressed it to GQ earlier this year — is ”to become HBO faster than HBO can become us”. So it’s not just native online streaming rivals like Amazon Instant Video it’s pushing to elbow past here.

ScreenPro comment: Quote: Today many marketers are making twice as much money on Pinterest as they are on Facebook. Does that mean that for you–my filmmaker and artist readers–Pinterest is worth twice as much of your precious time? Yes, and there’s a simple reason.

ScreenPro comment: Comment: This is a summary - for the full research, see earlier post.

ScreenPro comment: Comment: If you have the time, there is 176 pages of analysis. If not, read the summary

ScreenPro comment: Quote: Bloomberg reported Wednesday that Time Warner Cable has been using its negotiating muscles to keep TV networks from licensing content to Apple and others.

ScreenPro comment: Quote: Data gathered by TorrentFreak shows that, within 24 hours, the season finale has been downloaded a million times

ScreenPro comment: Quote: Mr. Hurwitz said he had talked with Netflix about the possibility of presenting the new “Arrested Development” season in a more interactive way that would allow viewers to decide for themselves which characters they wanted to follow at various junctures in the narrative.

ScreenPro comment: Quote: Are you fully taking advantage of social media? Here are 10 quick best practices on Facebook and Twitter that will help engage your followers and ultimately build a stronger YouTube audience.

ScreenPro comment: Sounds a bit like "Prisoner" !

ScreenPro comment: Quote: What was once considered an entertainment platform an echelon below television, music, and film, is now being recognized as an entertainment platform as integral to assessing the current state of pop culture as radio and record sales.

ScreenPro comment: Quote: Rumors have surfaced that one of YouTube’s largest multi-channel networks is looking to becoming one of its strongest competitors.

ScreenPro comment: Quote: While AdSense is great, what Discovery/Revision3 offer DeFranco and his team is an advanced approach to putting advertising on their content. It’s the next evolution of building the business, and one other YouTubers are considering.

ScreenPro comment: Quote: iTV, ‘eventized programming’ and 2nd screen are as old as the hills, with a heritage going back over 60 years. In fact the oft mentioned Winky Dink and You from 1953 to 1957 actually had kids using a 2nd screen!

ScreenPro comment: Quote: Starting next month the company will start targeting users with six commercial breaks an hour of programming and a maximum of two ads per break. Unlike YouTube, viewers won’t have the option to skip ads, but they won’t be bogged down waiting for the ads to play before getting back to whatever they were watching.